Our Culture

Learn about our Culture and Careers at Bai
Our Culture

We look for what can’t be done. And do it.

Remember what your Mom and Dad always said? “Don’t be so disruptive! Wait your turn! Be sensible!” Well, sorry, it turns out we weren’t listening.

You can’t combine amazing flavor and nature's goodness. Bai does. You can’t make real connections with consumers if you’re not part of the machine? We have. You can’t change the rules of the game? That’s what we’re doing every day. Our goal is to inspire people to rethink what they drink. And we’re drawing our own map to get there.

We report directly to your taste buds.

We work for your body. Our customers are our board of directors. And you are the focus of all our flavorful energy.

Every thought we have, every idea we develop and every action we take are all about making the beverage in your hand better. We are driven to make sure that every sip of Bai is a perfect blend of great taste and good for you.

Our Culture
Our Culture

We fight for the love of flavor.

Flavor is the mark we leave on the world. That’s not just about the distinctive deliciousness you find in every sip of our beverages — that’s the mark of everyone who worked to bring it to you.

Flavor is about more than just great taste. It’s the outward impression that speaks for everything on the inside. Refusing to be dull, challenging convention, setting trends, carrying passion into every moment of our work — those are the flavors that flow into every beverage. Our flavors, and the people who are here to create them, are our foundation.

Check out our open positions here.

We take our products seriously.
And sometimes, ourselves.

At Bai, we design our flavors to bring smiles to faces around the world. But Bai's greatest ingredient isn't coffeefruit. It's not stevia or water. Bai's greatest ingredient isn't even in the bottle. The secret to making every amazing sip is our people. That's why we created a culture that has us all grinning when we get through our not-so-secret-entrance vending machine door.

We start our mornings at our free custom coffee bar captained by our favorite barista, Java Jay. We cultivate our great ideas in a chic, modern industrial setting, with music flowing throughout our creative spaces. And when we need to refuel we stop for a snack or grab lunch at our in-house kitchen that caters daily.

Our Culture

Cool flavors. Hot happenings. Get the inside scoop on all things Bai.