Our Leadership
Ben Weiss

Ben Weiss

FOUNDER/CHIEF EXECUTIVE OFFICER

Ben Weiss is a true “Bevolutionary.” In creating Bai Antioxidant Infusions, Ben became the leader of a full-scale revolution to solve the diet dilemma. The Bai fruitfolio is groundbreaking. The 5-calorie beverages contain no artificial sweeteners, so they burst with flavor without exploding waistlines.

Ben’s journey began when he unearthed a secret kept by Indonesian coffee farmers: The antioxidant-containing coffeefruit, once just a discarded byproduct, had untapped potential to be included in a healthful drink. This became Ben’s mission. His obsession. And a generous source of SkyMiles.

Ben has stayed true to his disruptive, trailblazing reputation by bringing the coffeefruit from the wilds of Indonesian coffee plantations into the wilds of the beverage industry. A Boston University graduate, Ben worked briefly in banking before finding true inspiration. An entrepreneur at heart, his pioneering innovations over 20-plus years include the Chocolixir frozen blended coffee beverage (for Godiva Chocolatier) and the Boosta Shot all-natural energy mix.

Now he has brought the world Bai and Bai Bubbles. They are his legacies and his life’s work. And they are forever changing the game.

Ken Kurtz

Ken Kurtz

PRESIDENT

Seasoned with over 20 years’ experience in incubating best-in-class bottled beverage brands including FIJI Water and Samuel Adams Ken has catapulted Bai into the national distribution frontier. He embodies the tenacity and obsession with excellence it requires to build equity and mindshare in the marketplace. Ken currently leads a disciplined army of street soldiers who execute against a defined and measurable “look of success” at retail.

Ari Soroken

Ari Soroken

CHIEF FINANCIAL OFFICER

After earning an MBA at the Wharton School of business, Ari spent the late 90s providing executive leadership for several venture-backed companies and young start-ups. In his most recent role as beverage director and buyer for a major New York alcoholic beverage retailer and distributor, Ari gained beverage insight that informs his financial forecasts and strategies for Bai.

Barak Bar-Cohen

Barak Bar-Cohen

CHIEF OPERATIONS OFFICER

Seasoned operations executive and Dartmouth College Tuck MBA Alumnus Barak Bar-Cohen has over 17 years of international experience as an operator and investor scaling businesses in high growth environments. As Chief Operations Officer of Bai, Barak oversees production, inventory management, warehousing, logistics, and customer care with ease and fluidity.

Chad Portas

Chad Portas

CHIEF CREATIVE OFFICER

After two decades of serving some of the worlds’ most notable brands by way of ad agencies, Chad joined Bai to lead the brand’s creative output from the inside. Formerly, Chad held Head of Design positions at two of the largest Marketing Agencies in the world, and was recently named by the Ad Club as one of the most influential creative people in New England.

Michael Simon

Michael Simon

CHIEF MARKETING OFFICER

Michael is a seasoned and skilled marketing leader who is widely
respected within the food and beverage industry. Michael brings
a strong track record of guiding prominent consumer brands —
including Panera Bread and the Pepperidge Farm and Godiva
Chocolatier divisions of Campbell Soup Co. — to new heights over
the past two decades. His vast experience in amplifying
and differentiating fast-growing brands aligns perfectly with Bai’s
mission to innovate and disrupt the beverage industry.

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