Our Vision

When did Bai launch?

Bai was founded by entrepreneur and coffee industry pioneer Ben Weiss and launched in its hometown of Princeton, N.J., in August 2009. The company has grown steadily ever since and expanded into national distribution in 2014 through an agreement with Dr. Pepper Snapple Group.

What does “Bai” mean?

Bai is the Mandarin Chinese word for “pure.” It’s also an acronym for “botanical antioxidant infusions.”

What is an antioxidant?

Antioxidants are natural substances found in foods and beverages that defend the body against cell-damaging, unstable molecules known as free radicals and stop the destructive process of oxidation. Read our Q&A for more information.

These taste so good, are they really natural?

Bai uses only natural flavors without artificial colors to create our fresh, delicious, 5-calorie beverages for consumers who desire healthy alternatives to high-calorie drinks full of processed ingredients.

What is Bai?

Bai is a line of 5 calorie, antioxidant-infused beverages packed with flavor and not sugar— there are no artificial sweeteners here! Bai is sweetened with plant-based sweetners stevia and erythritol and is infused with antioxidants derived from coffeefruit and white tea. Bai is also non-GMO,  gluten free, soy free, BPA free, kosher, vegan, low glycemic and free of artificial colors and preservatives.

What are the varieties of Bai?

We have ten refreshing flavors: Brasilia Blueberry, Malawi Mango, Ipanema Pomegranate, Molokai Coconut, Costa Rica Clementine, Tanzania Lemonade Tea, Sumatra Dragonfruit, Congo Pear, Panama Peach and Limu Lemon.

Where does Bai get its amazing flavor?

Bai Brands has conducted extensive research and formulation development to blend the finest ingredients from nature into the distinctively bold flavors found in Bai. Fresh fruit flavors are combined with two sweeteners — stevia and erythritol — to form Bai’s uniquely delicious recipe.

Erythritol? Stevia? Huh?

Erythritol is a non-artificial low-calorie sweetener discovered in 1848 by John Stenhouse from a number of different plant-based sources. It was commercialized in the 1970s in Japan, and has been widely used ever since.  Stevia is a zero-calorie sweetener extracted and filtered from the dehydrated leaves of the Stevia plant, which has been used as a sweetener by the indigenous people of Paraguay for more then 200 years. These sweeteners come from nature, and they have a seriously studied history. When you balance them together, you get Bai’s perfect low-calorie sweetness. If only all plants were this delicious (looking at you, Kale!)

How much sugar is in Bai?

There is one gram of sugar in each 8 oz. serving of Bai. Many sodas, juices and iced teas on the market today are loaded with sugar, with between 23 grams to 31 grams of processed sugar per serving.

How many calories are in a serving?

As our name suggests, there are 5 calories per serving of Bai, making it an ideal alternative to the many high-sugar, high-calorie beverages on the market today. The sweeteners used in Bai — stevia and erythritol — are metabolized in such a way that they have no caloric impact, as opposed to refined sugars or other processed sugar substitutes. These “smart sweeteners” are the key to Bai’s distinctive combination of great flavor and low calories.

What is the source of antioxidants in Bai?

Bai’s antioxidant concentration comes from coffeefruit extract, white tea extract, and vitamin C.

Why does Bai have added white tea?

White tea is added to Bai for flavor, as a source of added antioxidants and for a gentle lift of natural caffeine to give Bai consumers a little extra energy as a healthier alternative to the many over-caffeinated, over-sugared drinks on the market.

So is there coffee in this?

No, each bottle of Bai is made with an extract made from coffeefruit —not from roasted coffee beans.

Why doesn’t Bai taste like coffee?

The flavor that we associate with a traditional cup of coffee comes from the roasted bean. Since Bai uses the unroasted fruit of the coffee plant and not a roasted bean, it has no coffee taste. Instead, Bai offers refreshing fruit flavor, with sweetness that comes from stevia and erythritol. The coffeefruit contributes an antioxidant boost to Bai, but does not impact its flavor.

What is the level of caffeine in your beverages?

Bai contains 70mg of caffeine per bottle, or 35 mg per serving – an amount similar to that found in a cup of green tea, and less than what you would in a typical cup of coffee. The caffeine in Bai is derived from white tea extract and coffeefruit.

Is Bai free of all 8 FDA regulated allergens?

Bai is free of 7 of the 8 FDA regulated allergens. This means that Bai is free of milk, eggs, fish, shellfish, peanuts, wheat and soybeans. Our Molokai Coconut flavor of Bai contains coconut. If you have an allergy concern we always recommend you consult with your physician.

What are your natural flavors?

The term “natural flavors” is our Bai “secret sauce” of natural oils, essences and extracts etc. that help enhance the flavor profile of Bai. The specifics of our natural flavors are proprietary, but we can tell you that all of our ingredients are non-GMO, vegan, gluten free, kosher, soy free and BPA free with no artificial colors or preservatives. Bai is also free of the following ingredients: Carrageenan, Carmine, Carmel Coloring, Evaporated Cane Juice, High-Fructose Corn Syrup, Castoreum, MSG.

How do your flavors get their names?

Ever pluck a pear in the Congo? Ever peel a clementine in Costa Rica? OK, probably not. Confession: Neither have we. But we crafted our Bai flavor names to playfully pay homage to the world’s coffee regions, celebrating the lands where our powerhouse superfruit — the coffeefruit — comes to life. While we at Bai are serious students of how to create great all-natural flavor, we may have missed a geography class here and there. Meanwhile, enjoy a pomegranate in Ipanema … if you can find one!

Does Bai need to be refrigerated?

While we believe our Bai drinks taste best cold, this is a personal preference. We do recommend refrigerating Bai after opening to ensure Bai’s highest quality standards because we use no preservatives. And, remember, shake well before drinking!

How long can I enjoy my Bai for after I’ve opened it?

Once opened, we recommend you refrigerate your bottle of Bai. This should allow it to last 3-5 days. But something tells us you won’t be able to last that long before polishing it off.

Where can the expiration date be found on Bai?

The expiration date for Bai can be found on the clear plastic shoulder of the bottle between the red cap and the white label either etched into the plastic or printed in black ink.

I saw you at Costco but can’t find you. Where can I get it now?

You can find Bai at Target locations nationwide, major supermarket chains, retailers and specialty shops throughout the U.S., online via Amazon and Fresh Direct, and at a growing number of U.S. airports. To find a retailer near you that sells Bai visit our Store Locator!

Are Bai bottles BPA free?

Yes

Is Bai gluten-free?

Yes

Is Bai vegan?

Yes

Is Bai kosher?

Bai drinks are OU (Orthodox Union) kosher certified.

What is Bai Bubbles?

Bai Bubbles is the sparkling evolution of Bai. Bai Bubbles, like Bai, is a 5 calorie antioxidant infusion that is a great alternative to sodas and other artificial beverages.

Why did you add bubbles?

Because they’re awesome!

Seriously, we know that for some consumers there is nothing more refreshing than a cold sparkling beverage. For those of you who fit into that category, we wanted to deliver sparkling refreshment the “Bai way” — giving you amazing flavor without the unhealthy baggage associated with most carbonated drinks. Now you can “pop dat bub” guilt-free!

What are the flavors of Bai Bubbles?

The initial Bai Bubbles lineup includes Bolivia Black Cherry, Gimbi Pink Grapefruit, Guatemala Guava, Indonesia Nashi Pear, Jamaica Blood Orange, Peru Pineapple, and Waikiki Coconut.

How can Bai Bubbles taste so amazing and have only five calories?

We put tremendous effort into ensuring that Bai Bubbles has the same great flavor profile of Bai — fresh fruit taste combined with bright sweetness. We did extensive testing to ensure that there would be no changes in quality by using cans instead of bottles. Our Bai Proprietary Sweetener Blend is metabolized in such a way it  has no caloric impact, as opposed to refined sugars or other processed sugar substitutes. These all natural “smart sweeteners” are the key to Bai Bubbles’ distinctive combination of great flavor and low calories.

How much sugar is in Bai Bubbles?

There is one gram of sugar in each 11.5 oz can of Bai Bubbles which comes from our juice content. Many sodas, juices and iced teas on the market today are loaded with sugar, with between 23 grams to 31 grams of processed sugar per serving.

You say Bai Bubbles has antioxidants. What does that mean?

Antioxidants are substances found in foods and beverages that defend the body against cell-damaging, unstable molecules known as free radicals and stop the destructive process of oxidation. Read our Q&A for more information.

What is the source of antioxidants in Bai Bubbles?

Bai Bubbles antioxidant concentration comes from coffeefruit extract, white tea extract and vitamin C. In most of the Bubbles flavors, there are 15mg Vitamin C and 70mg polyphenols & chlorogenic acid from coffeefruit extract and white tea extract. In the Waikiki Coconut Bubbles, there are 15mg Vitamin C and 35mg polyphenols & chlorogenic acid from coffeefruit extract and white tea extract.

 

Does Bai Bubbles have caffeine?

Each 11.5-ounce can of Bai Bubbles contains 45 mg of caffeine. This is very similar to the amount of caffeine found in a cup of green tea, and less than what you would in a typical cup of coffee. The caffeine in Bai Bubbles is derived from white tea extract and coffeefruit extract.

Is Bai Bubbles free of all 8 FDA regulated allergens?

Yes, Bai Bubbles is free of all 8 FDA regulated allergens. This means that Bai Bubbles is free of milk, eggs, fish, shellfish, peanuts, wheat and soybeans. Our Waikiki Coconut flavor of Bai Bubbles contains coconut. Each flavor of Bai Bubbles contains the flavor listed on the front of the can. If you have an allergy concern we always recommend you consult with your physician.

What are your natural flavors?

The term “natural flavors” is our Bai “secret sauce” of natural oils, essences and extracts etc. that help enhance the flavor profile of Bai Bubbles. The specifics of our natural flavors are proprietary, but I can tell you that all of our ingredients are non-GMO, vegan, gluten free, kosher, soy free and BPA free with no artificial colors or preservatives. Bai Bubbles is also free of the following ingredients: Carrageenan, Carmine, Carmel Coloring, Evaporated Cane Juice, High-Fructose Corn Syrup, Castoreum, MSG.

What if I have issues with gluten, soy or other ingredients?

Bai Bubbles is non-GMO, gluten free, soy free, kosher, vegan, low glycemic and free of artificial colors and preservatives.

Does Bai Bubbles need to be refrigerated?

While we believe our Bai Bubbles taste best cold, this is a personal preference. We do recommend refrigerating Bai Bubbles after opening to ensure the highest quality.

How long can I enjoy my Bai Bubbles for after I’ve opened it?

Bai Bubbles is carbonated so it will lose its fizz if it’s been opened for a period of time. Once Bai Bubbles is opened we recommend that you drink it right away, but you can always refrigerate it and it will stay good for up to 5 days in a closed container.

Where can the expiration date be found on Bai Bubbles?

The expiration date for Bai Bubbles can be found on the bottom of the can. The format will be the month and year that beverage expires (ex: 09/15 for September of 2015).

Where can I get Bai Bubbles?

You can purchase Bai Bubbles on our website, on Amazon.com and, currently, at select retailers and Target locations throughout the country. To find a retailer near you that sells Bai Bubbles visit our Store Locator!

What is the pH of Antiwater?

The pH of Antiwater is 5.5-6.5. Water is naturally neutral, and adding electrolytes causes it to lean towards a lower pH level.

Where can I buy Antiwater?

Antiwater is available in the New York metro and New Jersey areas, and through our website by the case. National distribution of Antiwater will begin during the first part of 2016. To find a retailer near you that sells Antiwater, visit our Store Locator!

What is Antiwater?

Antiwater is a great tasting water that is infused with antioxidants and electrolytes.

How is Antiwater different from other bottled waters on the market?

Antiwater is the only aseptically produced antioxidant-infused water available on the market today.

What is your source of antioxidants in Antiwater? How much antioxidants are in Antiwater?

Antiwater has 25mcg of selenium and 50mg of coffeefruit per bottle.

Does Antiwater contain coffeefruit?

Yes!

Can you taste the coffee fruit?

No.

Does Antiwater have electrolytes?

Yes! The source of electolytes is potassium citrate.

Does Antiwater contain caffeine?

No.

Does Antiwater contain organic stevia and erythritol?

No.

Are your Antiwater bottles BPA-free?

Yes!

What does “super purified” mean?

Super purified simply means that the water in Antiwater is purified by a combination of nano-filtration and aseptic flash sterilization processes.

Is it safe for children? The elderly? During pregnancies?

Antiwater is safe for children and the elderly.  If you are pregnant and/or have any health concerns, we always recommend you consult with your physician.

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