What We Unbelieve
At Bai we used to hear a lot about the rules, and how things should be done. And that didn’t sit too well with us. Because creating flavorful beverages with barely any calories breaks all the rules. So when we started blazing our own trail through the beverage industry we made up a word for everyone who’s ever heard, “You shouldn’t.” “You can’t.” Or, “You won’t.” Unbelieve is our battle cry, our badge of honor, and our deepest belief. We unbelieved that great taste can’t be good for you. That the coffee plant was a one trick pony. And we unbelieved that the sugary beverage industry couldn’t be challenged by a guy in a basement who dared to dream. So if you do the unimaginable, love the unreal, stay unconvinced, and know you’re unstoppable. Then we invite you to unbelieve.
Meet the Unbelievers. Four stories about people who were told they couldn't. People who challenged the status quo—and prevailed. People who Unbelieved. Stay tuned for this short film series produced in partnership with Tribeca© Studios.
Meet Jessamyn Stanley. She took personal struggle and turned it into empowerment for an entire community. As a teacher, activist, and author of “Every Body Yoga,” she’s fostered a revolution of body positivity, self-love, and self-care that breaks down cultural stereotypes.
Meet Burnell Cotlon. It’s been 12 years since Hurricane Katrina, and most people have given up on New Orleans' Lower Ninth Ward. Not Burnell. He thought the neighborhood was worth saving. Somebody had to do something. And that somebody was him.
Meet Don McPherson. Don and his collaborator, Andy Schmeder, did something people said couldn’t be done. Something that sounded impossible. They created glasses that allow the color blind to see color.