Ben Weiss is a true Bevolutionary. By founding Bai in 2009 from the basement of his home in Princeton, New Jersey, Ben disrupted the beverage industry by overturning the idea that “great flavor” and “good for you” can’t go together.
He pioneered the solution to the diet dilemma by developing Bai’s flagship line of enhanced waters—offering just 5 calories and great taste, with no artificial sweeteners. Building upon that success, Ben led the development of an innovative, unprecedented Total Beverage Solution to give consumers choices of Bai beverages across all categories.
Throughout his more than two decades as a beverage industry visionary, Ben has embodied the “Unbelieve” spirit that now defines Bai.
Bai has been recognized for its growth and innovation by major media and industry organizations, including Inc., Forbes, Beverage Forum, InterBev and more.
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