#Baiku

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Inspiration in life often comes from unexpected places. Bai is a perfect example — the essence of our beverages, after all, is a gem sourced from nature (the coffeefruit) that was largely unknown until recently. Well, a month ago a bit of unexpected inspiration came our way — in the form of Haiku.

Bai founder, Ben Weiss met Scott Mulhern, who owns a custom paper-hanging business in the Princeton, N.J., area. As they talked, Ben learned that Scott is not just an expert paper-hanger, he’s also a writer who published a book of haiku, the traditional Japanese form of poetry. With its distinctive form — 17 syllables, in lines of 5, 7 and 5 — Scott views the haiku as the poetic equivalent of a digital camera, a tool to capture everything you see and feel.

We like to think of every sip of Bai as a bit of poetry in its own right. And as any #Bailiever who has enjoyed a #Baitini or taken a ride on a #BaiCycle knows, we love a good pun.

That’s where you came in. We asked our creative and loyal Twitter followers to transform their favorite flavor of Bai into a haiku, a Baiku. We were blown away with the response and loved the creativity and passion, something Bai fans are legendary for.

Finally, after a month of epic 17 syllable flavor poetry, our Bai Poetry Council has finally declared the winning #Baiku, which will be featured on our next label run in October and two honorable mentions, who will both receive a case of their Baiku flavor.

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Huge round of poetry snaps for @frantoscano‘s tropical poem about her beloved Malawi Mango.

Her words will be read by Mango fans around the country once we print our next round of labels in October.

 

Baiku_MM

 

Our two honorable mentions go to

@spartacusKat and @apieceofquiche for their humorous and imaginative flavor #Baikus

 

Baiku_MC

Baiku_PP

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