Our Founder

Ben Weiss


Ben Weiss is a true Bevolutionary. Since founding Bai in 2009 from the basement of his home in Princeton, New Jersey, Ben has disrupted the beverage industry by overturning the idea that “great flavor” and “good for you” can’t go together.

Ben pioneered the solution to the diet dilemma by developing Bai’s flagship line of enhanced waters—offering just 5 calories and great taste, with no artificial sweeteners. Building upon that success, Ben has led the development of an innovative, unprecedented Total Beverage Solution to give consumers choices of Bai beverages across all categories.

Throughout his two decades as a beverage industry visionary, Ben has embodied the “Unbelieve” spirit that now defines Bai. He has refused to accept that the way things have been done are the way they must be done, that a guy in his basement couldn’t take on an entire industry, and that the impossible was not possible.

Under Ben’s leadership, Bai has been recognized for its growth and innovation by major media and industry organizations, including Inc., Forbes, Beverage Forum, InterBev and more.

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